Navigating with Followers—Recruiting the Crew
Creating support for social change requires broad based, strong, value grounded relationships that are more demanding than standard leader follower connections. Cause Leaders navigate relationships to generate and mobilise active enthusiasts in a competitive environment for causes and followings.
This guide uses The Sphere of Leadership to examine how commitments are considered by potential followers, prospective leaders are assessed and a following secured. It gives a fresh reality check on the nature of following and leading from the closest change of crew team members to the more distant stakeholders.